Children see the world differently.

Adults recognise dog faeces as something to avoid. Young children do not. Curious by nature, they explore public spaces through touch and often put their hands in their mouths.

The campaign makes this risk visible through a striking metaphor: dog faeces transformed into tempting desserts, ice cream, pudding and cupcakes. What looks delicious at first reveals a hidden danger, shifting the conversation from cleanliness to public health and encouraging responsible behaviour.