Twice as dark. Double the pleasure.

The campaign introduced Yuri da Cunha and his alter ego as two contrasting personalities, with different lifestyles and opinions. Despite their differences, they agree on one thing: good taste always leads to the same choice, Tigra Double Black.

Through humour, style and cinematic storytelling, the campaign positions the beer as the natural choice for consumers who value premium quality and individuality, under the line: “Good taste isn’t debated. It’s poured.”